SEO Experts’ Secrets for Google Ads Optimization

If you’re running Google Ads with high costs but not getting the desired results, your approach needs a rethink! Many advertisers target broad and highly competitive keywords, which leads to high Cost-Per-Click (CPC) and a low Return on Ad Spend (ROAS). However, those who understand SEO and data analysis use a different strategy:
They niche down their campaigns, reduce costs, and get higher conversions. In this article, you’ll learn how to get the best results with the lowest budget in Google Ads.

1. Why Do Most Google Ads Campaigns Have Low ROI?

Many businesses, when launching Google Ads campaigns, mistakenly target broad, high-competition keywords. For example, a phone case seller might target the keyword “buy phone case.”
The problem?

✅ High competition → Many competitors are bidding on the same keyword, increasing CPC.
✅ Low conversion rate → Users are still in the research phase, not ready to buy.
✅ Budget drains quickly → You get lots of clicks but few actual sales.

The solution? Targeting long-tail keywords that are more specific and cost-effective.

2. How to Reduce Google Ads Costs?

A) Niche Down and Find Long-Tail Keywords

SEO experts know that long-tail keywords have lower CPC and higher conversion rates.
Instead of bidding on “buy phone case”, consider more specific keywords like:

• “Buy cute girly phone case affordable”
• “Silicone shockproof phone case for iPhone 13”
• “Sports phone case for Samsung Galaxy S23”

✅ Result? Lower CPC, less competition, and better conversions!

B) Organize Campaigns into Targeted Ad Groups

Instead of dumping all keywords into one campaign, structure your Ad Groups properly. If you’re selling phone cases, your campaign structure should look like this:

📌 Ad Group 1: Girly & Cute Phone Cases → (buy cute phone case, aesthetic girly phone case, etc.)
📌 Ad Group 2: Shockproof & Rugged Phone Cases → (shockproof silicone case, heavy-duty phone case, etc.)
📌 Ad Group 3: Brand-Specific Cases → (iPhone 14 phone case, Samsung S22 phone case, etc.)

✅ Result? More relevant ads, lower CPC, and higher Click-Through Rates (CTR).

3. Lowering CPC with a Well-Optimized Landing Page

A good ad needs a great landing page!

Google rewards ads that lead to high-quality, relevant landing pages by reducing CPC and increasing ad rank. To optimize your landing page:

✅ Improve page load speed: Slow websites increase bounce rates, making ads more expensive.
✅ Match ad copy with landing page content: If your ad is about “girly phone cases,” the landing page should also highlight girly phone cases.
✅ Use strong Call-to-Actions (CTAs): Instead of “Learn More,” use “Shop Now” or “Get 30% Off Today.”

4. Use Negative Keywords to Avoid Wasting Budget

Many advertisers forget to set Negative Keywords, causing their ads to appear on irrelevant searches, wasting money.

📌 Example: If you sell premium phone cases, you should add words like “free,” “used,” and “cheap” to your Negative Keywords list. This ensures that your ads only show to potential buyers who are actually willing to spend.

✅ Result? Lower ad spend, higher conversion rates.

5. A/B Testing and Continuous Ad Optimization

No ad campaign is 100% perfect from the start! Professionals constantly run A/B tests to identify the best-performing ads.

📌 What to test?
🔹 Two different ad headlines (e.g., “Luxury Phone Case” vs. “Shop the Best Clear & Glossy Phone Cases”)
🔹 Landing page variations to see which converts better
🔹 Different Call-to-Action (CTA) buttons, such as “Buy Now” vs. “Get 30% Off Today”

✅ Result? Always optimized ads with lower costs.

Conclusion: Smart Advertising = Lower Costs + Higher ROI

If you want to spend less on Google Ads while increasing sales, follow these key strategies:

✔ Use long-tail keywords instead of broad, competitive terms.
✔ Segment your campaigns into well-structured Ad Groups.
✔ Optimize your landing pages for better ad quality and lower CPC.
✔ Set Negative Keywords to prevent wasted budget.
✔ Continuously run A/B tests to refine your ads.

The result? Cheaper ads, more sales, and higher conversion rates!

🚀 Have you optimized your Google Ads before? Share your experience in the comments below!